As 2024 unfolds, the smartphone industry is set to introduce groundbreaking innovations that will reshape our digital experiences. From transformative AI capabilities to revolutionary advancements in display technology, this year promises to redefine what we expect from our handheld devices. If you are curious about the next big thing, let us explore the cutting-edge features poised to dominate Australia’s smartphone landscape in 2024.
In this article, we’ll examine four parts of the smartphone market.
We’ll look at:
- TRENDS IN THE GLOBAL MARKETPLACE SINCE 2020
- AUSTRALIA TRENDS
- AUSTRALIA SMARTPHONE SALES
- TRENDS MOVING FORWARD…
So, let’s begin…
Smartphone Global Market Trends
The world’s smartphone market in 2024, in terms of revenue and sales, has been positive. Following is an insight into it along with further statistics and forecast for the next two years :
- Market Growth: Smartphone Market – 1.20 billion units shipped in total 2024 (2.8% increase 2023–24*) when 1.16 billion were shipped.
- Forecast: Shipments are forecast to reach 1.30 billion units by 2028 with a CAGR of 2.3 per cent from 2023 to 2028.
- Market Forecast Summary: The forthcoming market research report on the global smartphone market is expected to be valued at around USD 1.51 billion in 2024 and USD 1.85 billion by 2029, representing an annual compound growth rate of 4.10% over the course of the forecast period.
- Volume Projections: The volume of the smartphone market is projected to increase steadily over the period, reaching 1.7 billion in 2028.
These data suggest that the smartphone market is growing overall. In 2011 – 2012, the number of shipped units was fairly strong, but it is expected to grow further in the next few years, along with the same tendency of revenue.
Apparently, the market is prepared to absorb new technologies and also satisfy consumer demands. Driven by these factors, the trend of upcoming growth for the smartphone industry is to last in the foreseeable future.
The Latest Trends in Australia?
This list provides information on the Australian market about new smartphone trends in 2024.
Overall, worldwide technological improvements benefit mobile phones in many various aspects. The most significant trend related to it is its weight.
The first phone represented in the picture is the Samsung Galaxy, a heavy smartphone that costs more than all the others. It is the most expensive one, yet it is the heaviest and the oldest.
On the other hand, the iPhone, which is the same size, is the lightest. Nowadays, it is the most trendy smartphone. That’s why its price is higher than the others.
Beyond the weight, there are more technical aspects of the latest smartphones. Therefore, the phone with the cheapest price has the most basic functions.
The others vary in price and offer more extended capabilities.
In conclusion, the new trend of mobile phones is directed toward being lightweight and more useful, like the state-of-the-art iPhone.
- Foldables: Naming ceremonies for the first foldables are already underway in Australia, with Samsung’s Galaxy Z Fold 5 and Z Flip 5 entering the market in new form factors, as well as becoming newly portable.
- On-DeviceAI: Users can enjoy the convenience of live translation on their smartphones, thanks to the powerful on-deviceAI feature available on devices such as Samsung’s Galaxy S24 series.
- Generative AI: Integrated Generative AI capabilities are starting to come to smartphones like the Galaxy AI tool suite in Samsung’s new models, which can help with everyday chores.
- Premium Android Devices: Samsung Galaxy S24, Google Pixel 8 and Pixel 8 Pro pick the best premium Android devices and have the best camera. Right now, the best one is Google Pixel 8 Pro.
- Mid-Range Value: Right now, when it comes to the middle ground between getting the best phone and giving up on one entirely, it would be a real shame not to see more mid-range handsets rock the Google Pixel 8a’s performance/price ratio, as it’s a great buy.
These trends point out that Australian consumers are showing enthusiasm for both premium technologies and cost advantages while actively seeking out innovations such as foldables and AI upgrades. We’re living in exciting times for serious smartphone lovers in Australia!
How many smartphones have been sold in Australia since 2020?
- 2020: The economic impact of COVID-19, along with the heightened demand for low-cost smartphones, caused the Australian smartphone market to show a modest decrease.
- 2021: In the second half of 2021, one of the companies that made the most money on the market was Apple. However, the exact amount of units sold is not provided. The main reason for the increase was the high adoption of 5G smartphones.
- 2022-2023: From the search results, there are no specific sales figures available for those two years. However, it is mentioned that this percentage is expected to reach 87% in 2026 in Australia, which means that the smartphone market is growing steadily in those years.
- 2024: Statistics for the current year are missing from the research. Trend: We can see that sales of smartphones in Australia are on the rise in the coming years, with more smartphones being used and 5G networks growing.
Those are the total and record sales of mobile phones in Australia. The provided information gives some explanation of the challenges and recoveries Australians have faced in harnessing newer and greater smartphone technologies over the last several years. It begins with an upward trend of marketability.
SUMMARY
The smartphone market is ever exciting, with price variations manufacturing competition wars happening, not only on who is able to build the biggest and baddest telephone but also price wars happening in the Smartphone industry worldwide, which is good news for a consumer, as you can get something for your buck nowadays, regardless of what you are looking for. So, If you are thinking of getting a new Smartphone, this is the time to get one, and everyone will get something for them. Happy Shopping!
