In the competitive landscape of digital advertising, understanding the role of ad frequency is critical for running successful Facebook Ads campaigns. Ad frequency, which refers to the average number of times a user sees your ad during a campaign, can significantly impact your campaign’s effectiveness. Striking the right balance ensures that your target audience remains engaged without feeling overwhelmed or annoyed, ultimately leading to higher conversion rates and better return on investment (ROI). What is Ad Frequency? Ad frequency measures how often your advertisement is shown to the same individual within a specified period. This metric is calculated by dividing…
