For many years, digital marketing wasn’t seen as the ultimate game-changer. However, recent advancements in artificial intelligence (AI) have unlocked a pool of unimaginable opportunities. It has revolutionized the efficiency and precision of marketing strategies. This technology can also heighten brand-consumer relationships.
Reports suggest that almost 60% of marketers consider AI tools a helpful assistant. Moreover, you can save 2.5 hours daily using this technology for marketing. With this, companies can leverage automation, creative innovation, and customer satisfaction.
In this blog post, we’ll discuss three benefits of using AI in marketing and digital endeavors.
#1. Better Analysis of Data Due to Predictive Analysis
Many marketers and business owners believe that data only plays a small role in influencing overall marketing strategies. However, this is far from the truth. Without data, you cannot analyze current trends and create strategies for the future.
Here’s an example: Palm was once a dominant player in the personal digital assistant market. However, they failed because they were too slow to realize customer demands. The company didn’t analyze or learn from the collected consumer data, leading to its bankruptcy.
Do you want to avoid such instances? Thankfully, AI-based predictive analysis has enabled marketing professionals to analyze a variety of data.
It lets you survey past trends and behaviors. Based on that, the predictive algorithms forecast future actions and develop targeted marketing tactics. This way, the tools can provide valuable insight into consumer preferences and behavior. Marketers and business owners can use this to develop effective strategies to increase brand awareness and loyalty.
Predictive analysis can also help you gather personalized data to offer tailored services based on individual preferences. These approaches can enhance engagement and lead to higher conversion rates.
However, you must consider data privacy and consent before collecting information. Remember to uphold transparency and respect the customer’s personal information. Predictive analysis can be efficient only when you’ve hit the correct balance between leveraging AI and safeguarding privacy.
#2. Better Website Development Due to Generative AI
A manually designed website will take professionals between one and six months to develop, depending on the resources used. This process can cost between USD 300 and USD 5000. For website maintenance, you can expect to pay USD 400 per year.
All in all, developing and maintaining a website can be costly. That’s where generative AI comes into the picture. It’s a cost-effective way to revolutionize website development and transcend traditional design constraints.
Innovative AI-based website development technology has truly changed how you can generate web pages. According to Hocoos, anyone can use such tools to build business-ready websites within a few seconds. All you have to do is check out a few brand-related questions and answer them.
This technology uses generative AI to develop unique design elements and content that you can eventually edit. The best part is that AI website generators only cost USD 150 a year. With this, you can enhance the user experience through intuitive and easy-to-use interfaces. Your website will be built based on evolving trends, user preferences, and competitor research.
Even with such benefits, businesses must balance automation with human creativity. For instance, you can hire a developer to fine-tune the generated website for a better user experience. Similarly, remember to edit and proofread the generated content before publishing. All these will help you offer an exceptional digital experience to your audiences.
#3. Better Customer Experience Due to Natural Language Processing (NLP)
Reports suggest that brands always struggle to be relevant to their customers. Similarly, PR Newswire highlighted that a poor customer experience can threaten brand loyalty. For instance, most consumers will take their business elsewhere if they have a dissatisfactory interaction. At least 61% of customers are willing to pay five percent more for products and services if they trust the brand.
All these prove how important the customer experience is. Thankfully, the use of AI-based NLP technology can help elevate the customer experience. It can do this by enabling seamless communication between your brand and the customers.
With advanced NLP algorithms, your brand can respond to customer inquiries and comprehend their questions 24/7. For instance, a chatbot on websites uses NLP and AI technology to communicate with customers with speed and precision. These chatbots learn from past interactions and answer future customer inquiries. With this technology, your company can proactively address the issues and capitalize on feedback.
All these can enhance consumer satisfaction and ensure retention. NLP technology sometimes uses sentimental analysis to gauge customer behavior from textual data.
However, NLP use comes with challenges. For instance, algorithms can misinterpret questions and offer inaccurate responses that frustrate customers. You can also have issues with privacy because this technology deals with sensitive data. This proves that relying completely on automated responses can affect the personal touch of customer service.
In conclusion, you can integrate AI technologies into your organization’s digital marketing efforts. Doing so will bring better outcomes with efficiency and effectiveness. AI’s precision, automation capabilities, and personalization options make it an invaluable tool.
For instance, AI can help build SEO-friendly websites within seconds. Similarly, you can enhance customer engagement with NLP. Predictive analysis can also help your company gather valuable and data-driven insights. With all these, your business can surely thrive in the digital landscape.
However, you must approach this with responsibility and mindfulness to ensure transparency. Remember to consider the ethical dilemmas. Examples include algorithmic biases, data privacy issues, skill relevance, etc. You must understand these ramifications to navigate the complex world of AI-infused marketing.
